MARKETING & BUSINESS STRATEGY
WORK
Explore Pam Novak's work to see brand transformations, strategic growth initiatives, and creative campaigns brought to life. From innovative brand launches to impactful partnerships, these projects showcase Pam’s expertise in building and elevating iconic names in the wine and spirits industry.
Working With the Best
Clients +
Partners
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CASE STUDIES
EXCLUSIVE LEGACY EXPERIENCES
Charles Krug 8oth Anniversary
Luxury Experiences & WEB3 Pilot Program
Packaging, Events, Web 3 Wine Club & Offering w/NFT's
ELEVATED EXPERIENCES
Multi-Facetted Program
INNOVATION & AUGMENTED REALITY
AVIANA Wines
A NEW Brand Through the Eyes of Rosa Mondavi
Sip with Purpose!
For women. By women. A fourth generation Mondavi - female-lead offering. With Augmented Reality technology targeted at Generation Z.
France, Portugal, Spain
CUSTOMER DRIVEN
NEW
DOCG
BRUT
Valdo
Prosecco Superiore DOCG
BRUT
Crafted for the US market - This NEW Prosecco Valdobbiadene Superiore DOCG celebrates Valdo’s commitment to innovation. It is an unusual blend of Glera and Chardonnay grapes that involves a brief maceration of the skins before fermentation, to give the sparkling wine an even more unique character. This new edition to the line up was created especially for the American palate – a balanced, fresh brut style crafted by popular demand.
Italian Prosecco
CREATING IMPACT
CK Mondavi Family Select
A NEW Family Offering
New Wines From the Fourth Generation Mondavi Family
This collection brings the vision of family to life. Affectionately dubbed the ‘G4,’ the six cousins made these wines to honor our heritage with a fresh take on classic varietals.
Wines Crafted by Consulting Winemaker - Angelina Mondavi
A-Z
Strategy to Execution
VISION - INNOVATION - IMPACT
250%
Expansion FY23
C. Mondavi Family Portfolio Diversification - 2022-23
Extending a five generation legacy...
from value to lifestyle to luxury.
As the Vice President of Marketing at C. Mondavi & Family, Pam Novak played a pivotal role on the Executive Leadership Team, spearheading the launch of six new, diverse brands during the transformative years of 2022-2023. Her strategic vision and leadership were instrumental in the company's portfolio diversification program, expanding the CMF portfolio from four to ten brands—a remarkable +250% expansion.
Charles Krug Winery, CK Mondavi and Family, Flat Top Hills, French Blue, West + Wilder, Valdo Prosecco, Pauillac par Pascalle Peyronie, Pauillac de Fonbadet, Villa Pereire, and Aviana.
