Elevated Luxury, Charles Krug Winery 80th Anniversary

Elevated Luxury was the goal of the recent project by Charles Krug Winery to celebrate their 80th anniversary and showcase the Mondavi Family Legacy in Napa Valley. The multi-faceted program included a custom logo, a communications plan, a limited 1.5L wine offering in a luxury wooden box, exclusive winery events and direct-to-consumer offers, which included a pilot web 3 loyalty program which offered a digital collectable in an NFT format. This project was a unique opportunity for wine enthusiasts to experience the luxury and history of Napa Valley's oldest winery.