Aviana Wines - A-Z New Product Development

Aviana Wines is a recent project that encompasses every aspect of the wine business, from target audience to compliance, wine sourcing, positioning, and launch. This comprehensive project was carefully crafted from start to finish, ensuring that every detail was thoughtfully considered to create a high-quality wine product.

Aviana Wines is an exciting new project spearheaded by Pam Novak, designed to add portfolio diversification and expand on the family legacy of the fourth generation Mondavi ladies. This brand was created as a response to the needs of younger demographics, offering a new wine that embodies women empowerment. It supports Equality Now, an organization that supports women's rights and encourages consumers to "Sip With Purpose." To further support the initiative to capture young wine drinkers, Aviana Wines feature augmented reality technology on the front label to engage and capture the interest of Gen Z consumers. Additionally, the wines offer captivating varietals and exploration as they are sourced from Portugal, Spain and France.

A-Z Development: Total brand development and strategy from defining target market, developing story, naming, sourcing, packaging to launch.